EXPERTISE

Developing strategic data-driven integrated marketing plans, budgets, and headcount aligned with corporate revenue and market share objectives. Conducting market, trend, customer and competitive analysis. Directing segmentation, messaging, branding, and positioning. Creating market leadership. Identifying key partnerships and acquisitions.

Driving award-winning media, analyst, and investor relations; events; trade shows; online and direct marketing; websites and collateral; presentations; demand creation; lead generation; internal communications; intranets/extranets; product launches; and, print, broadcast and online advertising.

Utilizing customer, market and competitive research to provide data for development of new products/services. Serving as the "voice of the marketplace" to internal audiences. Product evangelist to customers, prospects, and market audiences.

Establishing measurement and reporting systems and benchmarks to manage results, budgets and headcount to corporate revenue, ROI and market penetration performance goals.

Building and leading world-class teams. Managing domestic and international online, public relations, advertising and events agencies. Very hands-on and comfortable leading directly and indirectly. Boardroom-level executive experienced at raising private and public capital. Known for close working relationships with sales, business development, product development, finance, and corporate IT.