Mark L. Olson
Chief Marketing Officer - Vice President of Marketing
QUALIFICATIONS
15+ years progressively senior marketing experience at Vice President or Director level in corporate and agency roles with B-to-B and consumer-facing companies from startups to Fortune 500 leaders.
15+ years implementing advanced marketing, communications, and business development strategies and tactics in the U.S., Canada, Europe, and Asia/Pacific.
Self-starter with proven ability to multi-task and manage many parallel activities under tight deadlines in rapidly-changing entrepreneurial environments. Quick study who is not afraid to ask questions.
Strong business acumen and known for mapping marketing initiatives to corporate objectives. Strategically oriented and operationally savvy. Track record for creating markets and building brands.
Outstanding written and oral communicator. Articulate presenter and public speaker. Cool under fire in front of media, investors, VCs, customers and industry audiences. Excellent design and production skills.
Hands-on approach with track record of hiring and growing managers who excel individually. Built and managed cross-functional teams as large as 50 professionals; and managed teams across 8 countries.
Understanding of and experience leveraging web technologies, approaches, and analytics tools to establish and maintain e-marketing benchmarks, campaign analysis, and customer acquisition cost efficiencies.